DKNY Hearts The World Collection

Just last week, DKNY launched a limited edition Be Delicious Hearts The World collection in Edgars and Red Square stores. Want to psych yourself up for it? Watch the 1 minute ad below:




I was at the press launch with a handful of online media peeps a month or so ago, and we got to sniff and smell scientific looking lab-samples (how important did we feel - the actual products weren't even in SA yet). Here's the low-down:

DKNY Be Delicious ♥ Paris

Inspired by the oh-so-stylish Parisian woman, this one is a medley of Jasmine, Violet and Patchouli with an added touch of Vanilla and Gala apples. It aims to capture the atmosphere of the city's patisseries and treat-filled markets, and afternoons spent strolling along the city to take in the sights.


DKNY Be Delicious Hearts Paris


DKNY Be Delicious ♥ London

English countryside meets the soul of the city - this scent features Hyacinth, Green apples, Honeysuckle, Blackcurrant buds and Roses, which rests on base notes of Warm Amber and Vetiver. It's a sophisticated, elegant floral that is meant to take you back to the high streets of London, and sight seeing along the Thames.


DKNY Be Delicious Hearts London


DKNY Be Delicious ♥ NYC

This one is the original Be Delicious. Since the original brief for creating Be Delicious 7 years ago (only 7 years? Feels like it's been around forever) was to capture the emotion of New York City in a bottle, it made sense to stay true to the original.


DKNY Be Delicious Hearts NYC


Since we couldn't very well take lab samples home with us, I can't really review the fragrances for you. We also smelled around 7 in total so my nostrils were pretty confused by the end of the morning, but if my remaining grey matter serves correctly, I favoured ♥ London - it is a simple, easy-to-wear 'clean' floral scent that I liked. I keep confusing the bottle colours though - in my mind, the English country flowers should be blue, and the dainty pastries should be pink. I really should stop that.

DKNY Be Delicious ♥ The World is exclusive to Edgars and Red Square, and is available at R620 each for 50ml EDP for a limited time. There is also a Tote bag gift-with-purchase, so better hurry if  you like those!

C xx

PS - In some countries, there is also Be Delicious ♥ Rio - a sultry, night-out-on-the-town type of fragrance in a turquoise bottle.

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